LEADER FARMER HELLAS – Branding, Art Direction

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Project title

Visualising the brand identity of an innovative AgriTech and microbiological preparations company

Client

LEADER FARMER HELLAS

Servicies

Branding, Brand Story, Strategy

The case

Introducing Leader Farmer Hellas – the visionary brand that is revolutionizing the agricultural world. Leader Farmer Hellas offers microbiological preparations, substances and precise farming solutions to the Greek Agricultural market. Targets to empower farmers with microbiological products for regular and organic production that increase the farming market growth and help the regeneration of the environment. Leader Farmer Hellas also provides smart farming applications based on new technologies such as remote sensing, machine learning, Internet of Things.

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At the heart of Leader Farmer Hellas brand identity provide solutions for field management and new paths for the increase of crop yield. The structural yet elegant design embodies the independence and leadership while highlighting the simplicity, the beauty of a growing plant.

The color palette symbolizes the trust and reliability that Leader Farmer Hellas offers, while the bold and modern typography reflects the brand’s innovative spirit.

We’ve developed a visual language that symbolizes data, but the system also shows that at Leader Farmer Hellas, we empower farmers.

Design process

Designing the brand identity for Leader Farmer Hellas was a comprehensive and collaborative process during which we developed the brand’s name, strategy, and identity design. The name ‘Leader Farmer Hellas’ is a name derived from the vision of boosting the producers of the agricultural sector to more ecological practices that increase the production and the commercial value of the products. Fighting the new agricultural challenges such as climate change, dehydration and CO2 production are included in the services offered. In order to achieve these goals, the brand offers technological solutions and guidance that farmers need. Leader Farmer Hellas is empowering farmers, which is exactly what this brand stands for.

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Say hello

Like what you see? need a hand? Send us an email and let’s chat!

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